🚀 Helping businesses transition from Phase 1 (Bootstrap) to Phase 2 (Growth)
I help businesses move from Phase 1 DIY websites to professional Phase 2 positioning that supports your growth aspirations. Whether you've outgrown your bootstrap site or you're launching with proper investment from day one, I create the strategic online presence that matches your ambitions and positions you competitively in your market.
👨💼 My approach
With over 10 years of experience and a Bachelor's Degree in Branding, I lead every aspect of your project - from brand strategy to website design, copywriting direction to SEO implementation.
I've built My Wix Designer to serve Phase 2 businesses: companies that have proven their offering and are ready to invest in professional positioning that matches their growth ambitions. I work with a specialist team who execute under my strategic direction, ensuring every project benefits from cohesive strategic thinking across all four services.
🎯 Our four core services
🎨 Branding strategy & evolution
I personally assess your existing brand and develop the strategic direction for your evolution. Using colour psychology, typography systems, and market positioning principles from my branding degree, I ensure your visual identity builds credibility and stands out competitively.
✍️ Strategic copywriting
I develop the messaging strategy and content hierarchy for your entire site. Working with copywriting specialists who execute to my brief, I ensure your website copy speaks directly to your ideal customers and guides them toward conversion.
💻 Conversion-focused web design
I design the user experience, layout strategy, and conversion pathways for your website. My team builds the technical functionality (booking systems, e-commerce, forms) whilst I ensure every design decision serves your business goals and user needs.
📈 SEO & visibility
I develop your SEO strategy including keyword targeting, content approach, and positioning within your niche. My team handles the technical implementation whilst I ensure your visibility strategy aligns with your broader business goals.
🤝 Working with me
I take on every project personally, leading the strategic direction across all four services. My team handles specialist execution - development, technical SEO implementation, and content creation.
Whether you're upgrading from a DIY site or building your professional presence from day one, you get my strategic expertise across branding, messaging, design, and visibility - not just a website, but a complete digital solution that positions you for growth....